Bob Schmetterer, Former President and CEO, Havas and Chairman and CEO, Euro RSCG Worldwide view Philip Gould, Political Strategist, Philip Gould Associates view Simon Waugh, Group Marketing Director, Centrica view Don Schultz, Professor of Integrated Marketing Communications, Northwestern University, USA view Tim Ambler, Senior Fellow, London Business School view Fernando Rodes, CEO, Media Planning Group view Paul Barber, Director of Communications, the Football Association view Professor José L Nueno, IESE, University of Navarra, Spain view Andrew Nebel, Director of Communications, Barnardo's view Professor Adrian Payne, Director, Centre for Customer Relationship Management, Cranfield University view Research, November 2003 review Business Life, November 2003 article Harvard Business Review, April 2004 review