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Fernando Rodes, "Marketing professionals, whether they work for brands, agencies, universities, research centres or consultancies, know that we are experiencing a revolution. Scoring Points is written from the heart of this revolution and takes the reader far beyond it. Taking the Tesco case as an example, it clearly and pragmatically explains the changing way in which brands will present themselves in the future, and how they will connect with their consumers. If you want to understand the transforming environment and be able to work in it, it is highly recommended that you read this book." |
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