Russian, Chinese and Spanish language editions for 2005

Overseas editions of the book in production, language rights have been sold for Spanish, Chinese and Russian editions in addition to the US edition.

Tesco rejects MPs' loyalty card obesity suggestion
Staff, Brand Republic 08:30 05-12-2003

LONDON - Tesco has rejected suggestions from MPs that it use data collected from its loyalty card scheme to target unhealthy eaters as part of efforts to reduce obesity in children, saying it could alienate customers. . . . more

Loyalty Marketing insights that will change business irrevocably, forever
By Terry Hunt. Campaign magazine, February 2003

In the beginning was Tesco Clubcard… er no, actually. In the beginning was the Co-Op Dividend, the much loved scheme that has run from the Co-Op's early days in the 19th century right up until today. . . . more

How chain blossomed after taking only £1 on first day of trading
By Zoe Griffin and Roya Nikkhah (Filed: 21/04/2004)

Tesco was founded in 1924 by Jack Cohen, who made £1 on his first day's trading. The first store was in Edgware. The name Tesco contains the initials of the owner of a firm supplying the firm with tea, T E Stockwell, and part of Jack's surname Cohen. . . . . more

Eurostar and Tesco link up for Clubcard
Marketing Week, August 12, 2004

Tesco Clubcard has signed a deal with Eurostar, giving customers the choice of redeeming their clubcard points direct with the travel company instead of going through the supermarket's other travel partner AirMiles. . . . . more