Today Tesco is one of the world's most successful retailers and Britain's most respected business. But a decade ago Tesco struggled to compete. What has contributed to its transformation has been a total focus on the customer experience and, in particular, the launch of Clubcard, the world's most successful retail loyalty programme. Scoring Points is the dramatic story of how Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer, bring us a compelling behind-the-scenes account; the success, the failures and the invaluable lessons learnt. The authors show how Tesco made customer loyalty marketing work when so many other retailers failed. They give vivid insights into how Clubcard benefits Tesco and, more importantly, its customers.